Privacy Policy

This privacy policy applies to all personal data collected and used by us when you visit or use our website, place an order, visit our stores, contact us, or engage with us through social media or other means. ‘Personal data’ refers to any information through which we can identify you, as further described below.

WHO WE ARE

Business Name: AURA STORE OFFICIAL LTD

Business Address: 3rd Floor 415 High Street, Stardford, London, United Kingdom, E15 4QZ

Company Registration Number: 16369937

Email: Support@aurastore.ltd

Phone: +44 7478 078399

We are responsible for the processing of your personal data in accordance with applicable data protection laws.

PERSONAL DATA WE COLLECT

We may collect the following categories of personal information:

  • Contact information: Name, mailing address, telephone number, email address
  • Account & technical data: Username, password (securely stored), IP address, browser type, device information, pages visited, session details
  • Order details: Products ordered, order history, delivery address, payment transactions (excluding full payment card data)
  • Communication data: Emails or messages sent to us (including customer service inquiries)
  • Marketing preferences: Consent preferences for newsletters and promotions
  • Cookies & tracking data: Data collected via cookies and similar technologies (see our separate Cookie Policy)

HOW WE USE YOUR PERSONAL DATA

3. How We Use Your Personal Data

Purpose Legal Basis
Fulfilling orders, processing payments, providing support Contract performance
Sending marketing emails & messages (if consented) Consent
Improving our services and website Legitimate interests
Fraud prevention and security monitoring Legitimate interests
Complying with legal and tax obligations Legal obligation

MARKETING COMMUNICATIONS

You will receive marketing communications only if you have expressly opted in. You can unsubscribe at any time by clicking the unsubscribe link in emails or contacting us at: Support@aurastore.ltd

COOKIES & TRACKING

Our website uses cookies and similar tools to help provide functionality, analyze traffic, and personalize content. Non-essential cookies will only be used after you consent via our cookie banner. You are always able to manage cookie preferences in your browser settings.

For more detail, see our full Cookie Policy.

HOW WE SHARE YOUR DATA

We do not sell your personal data to third parties. We may share your data with:

  • Service providers — e.g., hosting, analytics, email delivery, customer support tools
  • Order fulfillment partners — e.g., couriers, logistics services
  • Marketing partners — where you have consented to share
  • Authorities — when required by law

All third parties we work with are required to handle your data securely and in compliance with applicable laws.

INTERNATIONAL DATA TRANSFERS

Your personal data may be transferred to countries outside your home jurisdiction (e.g., outside the UK) when our service providers or partners are located abroad. We ensure adequate safeguards (such as standard contractual clauses) are in place to protect your information.

DATA SECURITY

We implement appropriate technical and organizational measures to protect your data, including but not limited to:

  • Encryption (HTTPS/SSL)
  • Access controls and authentication
  • Regular security testing and audits
  • Secure storage policies

However, no system is completely immune to risk.

DATA RETENTION

We retain personal data only as long as necessary for the purposes outlined and to comply with legal requirements:

  • Order & account records: 7 years
  • Marketing consent data: Until you withdraw consent
  • Customer service communications: 2 years after last contact
  • Cookies & analytics data: According to Cookie Policy settings

YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Restrict processing
  • Data portability
  • Object to processing based on legitimate interests or marketing
  • Withdraw consent at any time

You can exercise these rights by contacting us at Support@aurastore.ltd.

If you believe your data is being mishandled, you may also lodge a complaint with a relevant data protection authority.

CONTACT INFORMATION

If you have any questions about this policy or your personal data, please contact us:

Email: Support@aurastore.ltd

Address: 3rd Floor 415 High Street, Stardford, London, United Kingdom, E15 4QZ

Phone: +44 7478 078399